Cattle ranchers worldwide have long known that quality beef comes from great cattle. They knew you had to start out with the best cattle – Hereford cattle – to produce the perfect steak. Our 7,000 Hereford farmers and ranchers have held firm to the principle that great taste is still the key to great beef. That’s why they continue to breed and feed Hereford cattle for the best natural quality. In 1991, the American Hereford Association undertook history’s most ambitious and comprehensive cattle breed study to determine Hereford’s contribution to the beef supply. The Colorado State University studies were designed to quantify Certified Hereford Beef’s merits in the minds and mouths of Americans. The results showed Certified Hereford Beef® was superior in every category, including flavor and tenderness. In 1995, the American Hereford Association established the Certified Hereford Beef® program to carry on the time-honored tradition of tender, juicy and delicious beef. Since then, we have been providing American families with the best beef in the industry. At Certified Hereford Beef®, we are proud of our rich heritage and the uncompromising dedication to quality from our Hereford farmers and ranchers. This is how we bring the legacy of naturally great tasting beef from our pasture to your plate.