The Circle of Packaging wants to stimulate the “ Buy local, Recycle local “ principle and hereby improve the circular character of packaging material by focussing on three pillars : - Selling packaging with the lowest possible ecologic footprint - Give packaging a second, third, forth, … life - Keeping the collecting and recycling proces as local as possible Besides that The Circle of Packaging intends to help people who doesn’t have the knowledge of means to recycle efficiently by offering following services : - Recycling at your home - Making recycling plans - Organizing clean-up actions