HA! is truly the Healthier Alternative (HA!) for traditional, empty calorie snacks on the market. HA! isn't loaded with artificial ingredients, MSG's, or other "stuff" you can't pronounce. We make our snacks with plant-based protein and all-natural and organic seasonings. Our snacks taste like those traditional snacks you are used to, but come complete with 11g of protein in only 140 calories! So, what the CRUNCH are you waiting for?!