ETBrandEquity.com is the online avatar of Brand Equity, India's premier source of information, news and opinion on the marketing and advertising industries. ET Brand Equity is the single largest, most reliable source for information on the latest in the Indian marketing industry: from market share battles, account movements and pitches, quarterly performances of leading consumer goods companies, and the latest movements of key industry personnel. It hosts some of Brand Equity's landmark surveys including Most Trusted Brands, the youth-oriented Most Exciting Brands and the Ad Agency Reckoner.