Addiction is Real's mission is to educate parents, caregivers and community professionals about emerging drug trends, substance use prevention and early intervention. We encourage (and provide training for) a more proactive approach to prevention through regular conversation with their children about the dangers of substance use. We envision a community where parents are empowered with the knowledge and resources to properly educate their children about the dangers of drug and alcohol use, preparing them to make safer and healthier choices. Addiction is Real, Inc. (AIR) was formed in July 2015 by a group of concerned parents who have been personally affected by addiction. AIR exists to educate parents on the dangers of drugs and alcohol, and provide them with the prevention tactics needed to guide and engage their children through this rough and sensitive terrain. Through our powerful presentations, educational handbooks and Hidden in Plain View exhibit, we empower and arm parents with the tools necessary to go home and have powerful discussions with their children. We educate them about the physical, emotional and environmental signs of substance use so that they can recognize these signs early and intervene sooner should their child start down the path of experimentation. We encourage a proactive approach to prevention and early intervention, and provide resources and advice for parents who believe their child may be experimenting or struggling with substance use. Our newly released film, "Don't Wait," provides the same education as our in-person presentation and can be viewed at www.addictionisreal.org/dont-wait. Our virtual Hidden in Plain View exhibit is free and can be explored online at hipv.addictionisreal.org.