We believe that no FHE organsation should waste money on marketing and that they should optimise their income. But the FHE sector is very competitive and education marketing can prove very time consuming and expensive. That's why we started College and Trainer Marketing. To save FHE institutions the money that could be wasted on marketing (we know that some money has to be spent but it shouldn't be excessive) and to optimise their income generation capacity College & Trainer Marketing Ltd is a marketing consultancy and training business founded by Stefan Drew. You may have heard Stefan on the BBC, or read one of his articles in the national or international media. Our focus is on CPD & Advice on Marketing, Employer Engagement & Business Development plus interim services in the Further & Higher Education sectors. We help FHE businesses thrive & grow without spending a fortune on marketing .. many actually spend less after we help them. We introduce them to the hundreds of free market techniques they can use to market more effectively at lower cost. Our techniques are often described as being "magic", which is why the BBC introduce Stefan as “The Marketing Magician”. People are often sceptical that marketing can be free; but we've demonstrated this and have won awards for it. But we go beyond awards and help real organisations improve their marketing. The free approach can be demonstrated by the fact that Stefan's training first foray into Portugal resulted in 50 businesses attending a training event ….. despite the fact he had no contacts in Portugal and spent absolutely nothing on marketing the event. It was all done using free marketing. This was repeated at Bedford College where we attracted nearly 200 people to an event without spending anything on marketing. To see more about the benefits we bring see Stefan's profile and the projects he's been involved in.