Founded in 1994, Smart Button is a leading developer of loyalty marketing solutions that provide clients with tools required to develop world-class loyalty programs. Smart Button has worked with clients in many different vertical industries including retail, hospitality, sports, leisure, travel and the most innovative leaders in the gaming space. Since the company was acquired by Aimia in 2013, Smart Button’s reach continues to grow on a global scale as more clients in countries around the world sign on. Smart Button’s sole focus is developing the Aimia Loyalty Platform Software as a Service (ALP SaaS) platform. This web-based loyalty marketing and management platform helps clients with customer engagement, retention and rewards. Clients can capture, track, manage, communicate, reward and analyze information and customer behavior right from their desktop. ALP SaaS helps clients understand the value of their customer data and drive more intelligent business decisions. ALP SaaS is scaled to suit the complex requirements of large enterprise organizations, offering out-of-the-box functionality. The platform has no limits on system scalability, unlimited members, unlimited locations and it interfaces with hundreds of third-party systems inside and out of clients’ businesses and off-site locations. Aberdeen Group review states: “Our qualitative data and vendor analysis shows that Smart Button’s loyalty offering is robust and configurable for retail, entertainment, and other service industry environments. Smart Button’s solution has an effective workflow involving all the elements of a loyalty program: planning, implementation, evaluation and analysis.”