I am a marketer with a passion for technology. I develop and execute digital and e-commerce strategies to drive profitability. I take a holistic view of the customer experience and product experience. Media performance is just the beginning; owned/organic channels drive free brand engagement, while conversion rate and repeat purchase rely on clear website navigation and a positive order fulfillment experience. I work with brands both large and small that are looking for a specialist to develop, evaluate, or restructure their digital marketing and e-commerce strategies. I enjoy fast-paced, collaborative environments and the opportunity to give both creative and analytical input. Areas of expertise: Management of cross-functional teams, vendors, agencies. Budget & KPI ownership. Omni-channel acquisition & CRM. Operations: customer support, help content, change management. Program management. Website strategy: user experience, a/b testing, conversion optimization. E-Commerce: Shopify, Magento, WooCommerce basics.