LoanHero has developed an innovative loan origination platform that solves a multibillion-dollar problem. By bringing marketplace lending to the point of sale, LoanHero provides better financing options for consumers purchasing goods and services including furniture, home improvement, auto repair, and elective healthcare. Through the integration of strategic lending partners in combination with a unique balance sheet/marketplace lending structure, LoanHero is able to offer instant decisions and the most competitive loan product available for each level of credit through one streamlined platform. LoanHero empowers merchants and lenders alike to become Heroes to the consumers they serve.