We’re Hi! - it’s short for Human Improvement. We’re launching in the first half of 2020 on a mission to help humans’ lives a bit better by making it easier to make smart decisions. We’re starting with food, more specifically, we’re starting with protein powder. We got tired of seeing giant plastic jugs filled with ingredients from unsustainable sources and we wanted to see something different and knew others would too. Our approach is simple - make things simple, be good to people and the world we live in and bring some fun to it. We think everything begins with good communication and good product. Some people call that branding. We call it being human.