At emerald we help you turn your ideas into reality : 1 - stakeholder engagement to establish and understand users' needs of a service or product before going to market 2 - competitor research and evaluation 3 - product/service positioning within a given market 4 - development of a marketing strategy 5 - development of a marketing plan 6 - implementation of all elements of the plan including beautiful graphic design, creative writing, proactive business development, highly effective communications material, and appropriate use of e-media including website development and promotion.