Modus adopts 4 Ps Modus Asset Management Ltd. ("Modus") is a value oriented asset management firm established in 2015. We are committed with passion and ambition to be a high-performing asset management company by providing our strong investment capabilities to meet our investors’ needs. Modus adopts 4Ps philosophy in our investment selection - Price; Perception gap; Performance; People, for more information, please see our approach. Modus aims to manage capital for sophisticated investors, including family offices, financial institutions, endowments, foundations, pension funds and professional high net worth investors.