Self-optimisation and wellness products and services for Australia. We follow quantified-self, biohacking, Keto, Bulletproof and Paleo principles to maintain optimal human performance in all facets of life. OptimOZ.com.au is an online retail store where you can access high performance foods and antioxidant supplements. The OptimOZ blog is a resource for anyone looking to achieve, maintain or improve upon their ability to maximise the return on investment in their daily life. We see a future in which each of us are in control of our wellbeing, where we understand the nature of the lifestyle and dietary traps that fuel negative cycles and therefore enable us to be able to eliminate the causes, while introducing complementary factors.