A run-in between two friends surfing in Southern California was the start of re-imagining the men’s body care industry. After one friend admitted he had recently been accused of smelling of cheap drug store deodorant, they were inspired to transform an overlooked category into an essential product in every guy’s dopp kit. Journeymen was formed, a men’s body-care brand designing premium products, better for humans and the earth. Using modern fragrances distilled from natural ingredients and simple formulas, the products offer a subtle yet masculine feel.