The Australian Data and Insights Association (ADIA) is the peak body for the market and social research industry. ADIA works in partnership with its market research company members, privacy authorities, business, government and the community to protect and promote the industry and uphold the highest ethical and privacy market and social research standards. Since its establishment in 1989, ADIA (formally AMSRO) has grown to more than 90 members, employing over 5,000 people, representing approx. 75% of the industry’s total revenue with an annual turnover of one billion in 2017*. In 2003, ADIA pioneered its own privacy code for members which won an Australian Privacy Award in 2009 and remains the first and only industry to work under a co-regulated APP Privacy Code.