With equal parts consumer and business insights, we work with companies to maximise value through creation of a better shared future. We are a team of entrepreneurs, analysts, strategists, writers and designers passionate about building the next wave of modern brands from Asia and beyond. Our core teams in Hong Kong and Copenhagen are designed to work with an extensive network of specialists to bring in unique knowledge and capabilities to our projects and ventures. We keep an open and agile structure, but demand depth and quality in all our work. As a company, we pride ourselves on our ability to merge design thinking with commercial acumen. But where we truly try to differentiate is in bringing people with ambition, opinion and drive under the same roof – under a shared vision – working 100% for our clients, not our own portfolio.