Cosmetics Italian brand house which is part of the cosmetics market: from makeup, to fragrances, accessories, up to skincare, with a precise strategic positioning: medium-low cost and high service. This entails a very strong identity that is connoted in a first quality cosmetic product, totally produced and certified in Italy, complementary with a leverage on customer attention and experience that is offered to the customer in our stores. This allows us to obtain a competitive advantage and a positioning in an adjacent market niche but never coinciding with that of our competitors.