BloomBank shall provide excellent service by stressing personal attention to our customers, by offering innovative products and services and by employing a staff that is well-trained in customer service and the bank's products. BloomBank shall be an excellent employer, encouraging employee growth and development by challenging them to share in management and leadership. The bank staff will be encouraged to become innovative thinkers, assume responsibilities, and become accountable for job performance. Employees will share in the bank's profitability as financial performance goals are achieved.