Federation of Airport Media Owners (FAMO) is a collective initiative by airport media owners in India, with 15 OOH firms having exclusive advertising rights at some AAI-operated 60 airports across the country. The association has been formed with the express purpose of collectively addressing this industry segment’s issues when dealing with the concerned government authority, brand advertisers and specialist agencies. FAMO would also endeavour to build industry wide awareness of the airport media’s competitiveness and diverse offerings to brands. Some of the members of the association are Century Group of Companies (with rights at 11 airports), Sigma Trade Wings (5), Khushi Advertising (9), Orango Solutions (3), Fastrack (3), NS Publicity (2), Ajanta Advertising (2), Srishti Communications (7), Prakash Arts (2), Signpost (2), Accord Advertising (1), Proactive In & Out (7), among others. The association has been registered as per the norms of ‘Under Societies Registration Act XXI of 1860. The overall agenda is to promote what may be called Airport Out of Home (AOOH).