Our aim is to encourage and uplift women of all backgrounds with natural hair or those who want to go natural. We want women to know that their natural beauty is enough About our products Products are mild and safe to use. It contains no alcohol, sulfates, parabens or other harsh chemicals. Safe for babies too. Products contain Euxyl, a natural preservative free from paraben, alcohol and sulfates. We have products to moisturize hair and skin, help with skin ailments such as eczema and psoriasis and all of these are safe for sensitive skin ans babies too.