The story of Sifar Ilaclari began in 1966 when the chemist from Turin, Dr. Parodi, went to Istanbul to establish the pharmaceutical production for Lepetit S.p.A. Group. When the Italian company ceased its local activity, Dr. Parodi founded Sifar Ilaclari to continue Lepetit's work as a representative in Turkey. In 1970, Ahmet Muderrisoglu, the son-in-law of Dr. Parodi, a pharmacist from a family of pharmacists, took over the management of Sifar. Dr. Muderrisoglu, having worked on the application of GMP (Good Manufacturing Practices) processes, applied these processes to Sifar Ilaclari, making Sifar the first company in Turkey to apply GMP. Making quality and innovation the two principles of the company, Sifar Ilaclari's motto became "Sifar, the architect of quality in medicines". The innovative approach of Sifar Ilaclari continued in the 1980s by being the first company to introduce the concept of bioavailability into the Turkish market. At the beginning of the 21st century, Sifar Ilaclari decided to head towards the food supplement market with the leadership of the third generation of the family, by Sinan Muderrisoglu. The mission of the company was set to introduce food supplements with pharmaceutical quality. In 2004, Sifar acquired the "New Life" brand and the production of all supplements was transferred to European GMP manufacturers. From 2005 to today, Sifar Ilaclari has introduced various innovative products. Sifar, with decades of experience in the pharmaceutical market, operates with the principle that the quality of a product starts from its raw materials. Ingredients are selected from suppliers which have high quality and effective compounds. All products are presented in blister packs, to ensure the hygiene after each use. The journey that the Turin chemist Dr. Parodi started in Istanbul in 1966, is now returning to Italy. New Life products are now introduced to European consumers with the Sifar Nutra brand.