Rebel Group is the southern hemisphere's leading retailer of sporting and leisure equipment, apparel and footwear in Australia, with over 150 stores operating under the brands Rebel Sport, Amart All Sports, Performance Sport and Glue Store, employing more than 5,000 people. With 99 per cent of Australians aware of one or both brands, Rebel Sport and Amart All Sports are recognised as iconic sporting goods retail brands in Australia. In 2009, approximately 10.3 million customers visited a Rebel Group store.