founder I have always loved wood. When you think about our history as a species, you realize how intertwined human evolution and wood are. Humans have relied on wood for cooking, warmth, buildings, boats, food, and of course oxygen. We owe a big debt to trees. Today, most of the materials we use in our homes don't share this historical connection. Keeler, defining the Bay Region style in 1904, called wood "the true California material. At Tulip, we have been trying to find ways to evoke and express this emotional connection we all have with this endlessly inspiring material."