Smarthinking provides professional firms and services businesses with creative consultancy, marketing strategies, guidance, tools, plans and ideas. In over 25 years of creative services experience, we’ve found the three biggest marketing challenges for business owners trying to manage growth are: • they struggle with the very idea of self-promotion • they are fearful of doing the wrong thing and end up doing nothing • they look at marketing as a series of isolated events, rather than a system Smarthinking helps services businesses and professional firms develop a systemised approach to: Positioning – establishing credibility, clarifying your value, developing a Core Marketing Message Persuasion – getting attention, ensuring a return on your marketing, using targeted advertising Performance – establishing needs, increasing sales, getting more referrals