By leveraging Japanese as well as European expertise, the goal was to create a liquid beauty supplement that contains collagen, anti-oxidants and other active ingredients to nourish and care for the skin. From the research laboratories of MINERVA and the wisdom of Japan came GOLD COLLAGEN®, a new generation skincare solution that works from within to promote beautiful and younger looking skin. PURE GOLD COLLAGEN® is rich in collagen, borage oil, vitamins, minerals and hyaluronic acid. PURE GOLD COLLAGEN® stimulates the dermis to produce collagen, increases hydration and preserves skin firmness and elasticity, whilst reducing wrinkles, merging the most advanced technology with advanced European active research, to bring consumers the most innovative liquid dietary supplements.