Our firm is guided by the simple idea that it’s not what you SAY that matters, it’s what they HEAR. We use research and linguistic expertise to advise our clients what to say, what not to say, and why it matters. We passionately believe that for PR, marketing and advocacy efforts to be successful, they must have the right words, phrases and framing. We're a small company that makes a big impact on how companies communicate -- from Fortune 500 companies, trade associations, non-profits, and public policy groups around the country and the world.