Serve Credit Union began serving Des Moines Police Officers in 1931 as the premier leader in financial services for law enforcement. Since inception, the credit union has expanded its field of membership to include first responders, government employees, school employees and their families. Serve Credit Union prides itself on its heritage and community involvement, and praises its members for the years of trust and loyalty. “Serve Credit Union remains committed to providing our members with highly competitive and convenient financial products and services that our members have come to know and trust.” said, Serve Credit Union CEO, Jami Weems, “and the announced name change is a crucial part of that commitment moving forward.” Over the past few years Serve Credit Union has grown to include a wider base of members and this growth has led to three full service branch locations.