The Elbow Neuron Company (TENCo) is an integrative communication and market research agency, headquartered in Mumbai with operations in Bengaluru. Our strategies and solutions evolve from a trans-disciplinary approach to knowledge, and are informed by insights from innovation design, behavioural economics, integrative communication, market research and design thinking that reveal deeper human truths to solve complex product and brand challenges. We have successfully crafted unique solutions for over 80 brands across the spectrum of MNCs and high growth startups. From innovation design, concept development, product development, brand building, visual identity, creative + content development and management, pre-launch and launch campaigns, go-to-market strategies through to online growth and ad sales, print and packaging solutions, brand collaborations and award-winning marketing campaigns - we have traversed the entire learning curve of innovation, development, launch and growth for products and services across sectors.