𝗢𝗻 𝗮 𝗺𝗶𝘀𝘀𝗶𝗼𝗻 𝘁𝗼 𝗿𝗶𝗱 𝘁𝗵𝗲 𝘄𝗼𝗿𝗹𝗱 𝗼𝗳 𝗗𝗶𝗻𝗴𝗹𝗶𝘀𝗵. 𝗢𝗻𝗲 𝘄𝗼𝗿𝗱 𝗮𝘁 𝗮 𝘁𝗶𝗺𝗲. Do you know what native English speakers really – and I mean really, really – think about the 'English‑language' copy your company’s using here in the Netherlands or for English-speaking markets abroad? Most are way too polite to tell you to your face, which is why the Netherlands is creaking under the strain of some seriously suspect English, pretty much anywhere you look (or at least where native English speakers look) and why it's proliferating. Dutch government websites, signage at Schiphol, public transport announcements, publications of all kinds put out by companies of all sizes. On occasion, it's torture, but more often it's merely a source of hilarity or head-scratching. The good news is it's easily avoidable and you can stand out from the crowd simply by getting your English-language content right, before your readers: ⦿ leave your website ⦿ delete your email ⦿ ignore your ad campaign ⦿ abandon their shopping cart ⦿ ditch your proposal – or – ⦿ simply have a good old giggle at your expense Let's do coffee and I'll show you how ... and no, the solution doesn't involve getting Kees, the intern who spent the summer working in the US, to create your English-language copy for you! And no, not Marijke either ... and yes, I know she got a '9' for HAVO English. ____________________ ➤ marketing style guides | tone of voice | websites | brochures | presentations | pitch decks | proposals | social media posts | press releases | business plans | marketing plans | case studies | white papers | business correspondence ➤ technical (engineering, manufacturing, construction, environment, water management, architecture, ICT, mobility, urban planning, CSR, sustainability, oil & gas, energy transition, circularity) user manuals | guides | tenders | RfTs & RfQs | technical specifications | presentations | white papers | case studies | reports