DIMAQ is the international programme of standardization and verification of digital marketing competence available in Poland in 8 european countries: Poland, Slovenia, Slovakia, Greece, Serbia, Bosnia and Herzegovina, Montenegro and Cyprus. It defines the level of knowledge and competence required of digital marketing specialists, and serves as a tool to compare and evaluate the said knowledge and competence. The programme’s methodology has been developed by experts appointed by IAB Poland, under supervision of IAB Poland's Industry Skills Council.