Reverend is the brainchild of Joe Naylor. Joe's decades of formal training and hands-on experience, along with our small, highly skilled staff ensures that Reverend delivers the goods: TONE - Great design makes for great sounding gear. We have a deep respect for (and extensive knowledge of) fine vintage equipment. At Reverend, those sensibilities come together with design innovation that satisfies the most discriminating players. STYLE - Reverend guitars are an extension of your musical individuality, a unique voice in a sea of clones. VALUE - We put extensive research and development into our products to raise the level of performance. That is why Reverend products are often compared performance-wise to gear costing several times more. SERVICE - A product is only as good as the people who stand behind it. Reverend service is legendary. Why?...because our philosophy is simple: treat customers the same way we'd want to be treated.