L.J. West Diamonds, Inc. is a natural color diamond wholesaler based in New York, the company was founded in the late 1970s by Lawrence J. West. Today L.J. West Diamonds has established itself as one of the world's prominent houses for some of the rarest and important exotic natural fancy color diamonds to have ever been unearthed. This collection includes a vast color spectrum of incredible rare pink, blue, yellow, green, orange, and red diamonds.