Theta helps start-ups to lunch and grow using strategic branding. The current Fortune 500 isn’t investing enough into eco-friendly efforts. We will create the next brands that will. It isn't easy to create and sell sustainable alternatives because sustainability works against the current system. However, customers buy things emotionally based on how the brand makes them feel, how it looks, and what it stands for. We can use branding to make sustainable alternatives the new normal. We partner with incubators who help start-ups find funding and launch to market. Effective branding can increase their chances of success and ultimately a profitable return on investment. Then we design for Start-Ups who have a great idea, a dedicated team and a proven product but need to establish a brand to connect with their customers. Philosophy Theta is a greek letter. Theta is also the frequency of brain waves in a state between dream and reality. Like during creative tasks and meditation. Designers and entrepreneurs have big dreams and make them real. Hence, Theta. Our color palette from Blue to Red represents the increasing temperature of the earth and the urgency to fix it.