WizSoft provides data mining and predictive analytics software for businesses. WizSoft has developed its business intelligence software based on association rules implementing a proprietary algorithm for revealing if-then rules in a given data. The algorithm quickly reveals all the if-then rules that meet user-defined thresholds. The key advantage of WizSoft software is that it's easy to learn and use, the results are simple to understand and explain. WizSoft business intelligence software allow the user to look at data in a completely different way – without supposition, uncovering relationships that may exist among seemingly unrelated fields. WizSoft business intelligence software are applied for: predictive modeling, revealing errors (anomalies) or symptoms of fraud, discovering fuzzy duplicates. Products: 1. WizRule, data auditing, automatically reveals the patterns in the data and points at cases deviating from these patterns as anomalies (suspected errors) or frauds. This tool is used for fraud detection and investigations. 2. WizWhy, analyzer and predictor, learns the patterns of positive and negative examples of the dependent variable and issues predictions for new cases. When issuing predictions WizWhy applies the discovered rules (the model) to another dataset (from the same population) and predicts the outcome for each record. 3. WizSame, discovering fuzzy duplicates, analyzes one data set or compares two data sets without having to merge them into one joint table. Based on the user’s matching criteria, WizSame discovers similar and identical records suspected as being duplicate. The data fields can be composed from several words (strings). WizRule, WizWhy, WizSoft, WizSame are registered trademarks of WizSoft Inc.