Matron is a next-gen Brand Marketing Agency for Artists and Labels, founded by Martina Pemac; a Brand Marketing Professional experienced in working with music and tech brands in Stockholm, London and New York. Experiences from both major and independent labels, and a background in working with both A-list and emerging artists, have equally manifested a unique understanding at Matron on how to build and maintain a modern Artist brand. Coming from a client perspective, Matron understands Artist needs from a modern agency standpoint in today’s fast paced digital landscape. Matron is everything but your traditional agency, alongside creative briefing, communication strategy and digital marketing, Matron takes ownership of projects from start to finish, given a realistic approach to clients' respective budgets and bandwidth limitations. Matron in many ways functions as an extension to Artist management teams.