Blue Lime is a boutique insights and grassroots innovation consultancy located in lower Manhattan. We were born 14 years ago out of the need to do research that allows consumers the opportunity to be social, collaborative and able to speak their minds openly and honesty – so that ideas thrive. We work across New Product Development, Positioning, ‘Understanding your Consumer Target’, and Advertising Development, employing a range of unique, high touch and high tech methodologies. Our diverse team is passionate about people – and understanding what makes them tick – to uncover powerful insights that affect change and growth for our blue chip client base.