Traditionally, companies analyze the past in order to see the future, but this no longer works. The past does not show us what customers of the future will need or want. The speed of disruptive change in all industries clearly shows us the customer of yesterday bares little if any resemblance to the customer of tomorrow. This creates ambiguity and uncertainty, and that's a good thing! We believe a path to growth that has not yet been imagined can be built by leaders trained to act in the face of uncertainty, and with the courage to do so. Soho Consulting sees the world with different eyes; we see the path to innovation and transformation starting with the customer of the future. Let us help you discover that customer.