A Crying Need for the Big Idea To compete with the market leaders and big budgets, the key to success is finding the big idea. Don’t confuse it with creative execution or the newest technology – which are both really good things. The big idea precedes them and is bigger. It clarifies the single brand proposition that will achieve the most significant impact. This big idea not only focuses the marketing strategy and creative execution for cohesive and compelling messaging, but creates efficiencies and value to let your dollars reach further and your voice speak louder. Cleveland / Virginia Beach