Reason inc. is a corporate and marketing strategy consultancy for blue-chip companies. What sets us apart: 1.) The Reason Doctrine • Our proprietary approach to strategy development and implementation delivers on a highly directional and actionable standard. Its epicenter is a deceptively simple question: What is the reason to choose you – and in choosing you, not to choose the competition? 2.) Competitive intelligence and data-driven insights • Who uses the same sources of information can't expect better insights than the competition: Our data & analytics expertise, in conjunction with our open-source and human intelligence capabilities, deliver actionable insights into the nature and dynamics of a competition • We draw not only from conventional sources, but also from macroeconomic trends, exogenous factors, market dynamics and the science of choice 3.) Mapping and scenario-planning for agile strategy • Our proprietary mapping model delivers the full capabilities of military mapping to all forms of competitive business strategy – making strategy visible, and therefore intuitively understandable, as never before. The result: exceptional uptake of strategy throughout an organization; seamless translation of strategy into tactics; accelerated implementation • Used on an ongoing basis, strategy mapping enables agile strategy evolution and true "red team" scenario planning exercises for executive and strategy teams 4.) Marketing strategies that motivate behavior • We define marketing as the business discipline that spearheads relationships between a company and its audiences. In terms of its objectives, planning, envisioned activities and measurement, marketing strategy must be in lock-step with corporate strategy. • We define the purpose of marketing as motivating audiences to engage in profitable behaviors: by diverting their resources (a combination of time, effort and money) from competitors to our clients.