Whale innovates in artificial intelligence (AI), large-scale Internet of Things (IoT) and data technologies to provide simple, fast, easy-to-deploy and data-driven marketing infrastructure and applications for brands. With the AI + IoT + data platform as the core, Whale provides the platform system of data acquisition and analysis, customer data management, digital assets management, marketing automation platform of online + offline omni-channel consumer touch points for future-oriented brands, so as to make the whole-process marketing management more efficient.