CreatedBy_ provides a Circular Connected NFT ecosystem for encrypted authentication and verified ownership of IRI and digital goods, providing a digital product passport and standard for brand and owner protections of physical goods and sharing the power of NFT utility activation and digital experiences of WEB3. Verifying the authenticity, ownership, and experiences of Goods CreatedBy_You! The Connected Ecosystem provides an anti-counterfeit authentication experience which enables brands to create deep customer loyalty and community with direct communication establishing deeper new experiences through digital ownership, exclusive access, rewards, and real time engagement in WEB3 and the Metaverse.