A multi-facade retail-centric solution, BeaconMi allows for brick and mortar stores to move beyond advertising and promotions to the realm of customer service both on the ground and via digital means, effectively creating an eco-system which supports community building, expand foothold and increase profits. The mobile application, while working as a deals provider to consumers, simultaneously provides merchants with the capability to gain real time customer insight via analytics and the ability to target their promotional efforts with precision via proximity marketing, a proven technology that leads to the fastest conversion rates. Using physical low energy Bluetooth beacons installed at the store, BeaconMi allows for customised context to enhance customer experience by pushing bespoke notifications to reach targeted (genuine) consumers within close proximity of the store front, enables stores to identify individual customers on site and personalise individual customer engagement.