"Stockholm International Fashion Fair" aims to promote designers who use sustainable way taking into account environmental and socioeconomic aspects, but also to encourage consumers to consume more "sustainably". Sto_Iff is a fashion show that focuses on sustainable and ethical fashion. Its predominant theme is diversity and multiculturalism in ethical fashion. The show is held at the mystic venue: Historiska Museet (Swedish History Museum). The event hosts designers from all over the world and different backgrounds. It is an opportunity for talented designers to showcase their designs and creativity.