ICAST is the first online B2B platform dedicated to streamlining the recruiting process of models and models in the fashion market. ICAST's unique value proposition turns around 4 points: • Time: ICAST allows its customers to streamline and speed up the process of recruiting models and models from "5 days to 5 minutes". • Resources: ICAST allows a triple savings. Resources that fashion houses, magazines and photographers invest in educating professional figures such as casting director. • Performance: ICAST through a machine learning mechanism based on a search filter system, allows its users to find the model that allows a perfect matching between profile and sought-after features and enrolled professionals. • Environment: ICAST, by computing collections of castings and casting libraries, reduces the consumption of large amounts of paper.