Understand The first step in our process gives us the opportunity to understand your brand as it relates to the goals set. Some firms do a once over before starting the work, not us, we learn as much as we can in an effort to exceed the expectations of our clients. Kicking the tire isn't enough for us; we want the full inspection. INFUSE In this phase we take the results of our understand phase and integrate strategy and creative. The two go hand-in-hand, and we know it. Our motto around here: creative without strategy is simply art. EXECUTE Execution is the most crucial stage of our process; we know that flawed execution will produce lack luster results. It is at this point that success is conceived. Measuring that success is just as important as launching the campaign. After all, if we don't achieve our clients goals, we fail, and failure for us is not an option.