Positioning AUSCHN is a platform that fulfills Australian quality of life in China. As a platform, AUSCHN bridges premium lifestyle content suppliers in Australia and upper middle class households in China. Supply In Australia, AUSCHN works with premium ‘lifestyle content’ suppliers across different industries and disciplines namely consumer goods suppliers, service providers, business owners and entrepreneurs, to deliver their ‘lifestyle content’ into China including but not limited to products, services and business opportunities. Distribution Offline In China, AUSCHN has set up AUSCHN Clubs in all major regions and partners with selected distributors nationwide in which members of AUSCHN can obtain and share ‘the best of Australia’. Meanwhile, as a cornerstone member of the AUSINO Alliance Association, AUSCHN enjoys additional but considerable organizational customers from the incorporated members of AUSINO in China. Online ‘The best of Australia’ is simultaneously online and portable for the members of AUSCHN, enabled by ACE PA, an APP developed by AUSCHN that, from a reverse perspective, enables Australian suppliers to manage their businesses in China. Interpersonal On top of the offline and online experiences, AUSCHN Linkers, who are well connected in local communities, are authorized by AUSCHN to ensure the delivery of premium Australian lifestyle to every targeted household by leveraging any of the available channels. Mission For the foreseeable future, AUSCHN will always strive to fulfill the mission ‘Australia in China with you’.