The research group (Lectoraat) Business Innovation of the Fontys International Business School (FIBS), focuses on the increasing importance of sustainability in business. Creating added value for the customer through sustainable development often results in business model innovation. It influences the relationship with the customers and creates new revenue models for companies. New online- and offline services require modified processes, specific knowledge and expertise, new partners and different suppliers. The research group aims to provide practice-oriented knowledge. FIBS integrates this knowledge and expertise in its educational programs and can, therefore, act as an important partner for SME’e in the region.