As marketing decisions increasingly take place in real-time, the role of the CMO will become even more complex. Business results will depend on chief marketing officers who are prepared to assume multiple roles to help drive their organizations to success, including: • Customer Champion • Capability Builder • Growth Driver • Story Teller • Innovation Catalyst So Why hire a fractional CMO? 1. Efficiency – You need a specialist to move quickly, make corrections, or transfer knowledge. 2. Continuity – You need someone to fill a vacant role. 3. Succession – You need help finding the right long-term person to fill the lead marketing role. 4. Scalability – Your head of marketing needs help parallel tracking change management initiatives (e.g., M&A, GTM, Martech, Data/Analytics) 5. Expertise – A one size fits all CMO approach isn’t right for the stage of your company. You need an expert to support demand gen, branding, data/analytics, go-to-market, and more. 6. Collaborator – You need the experience of an impartial practitioner to drive synergy and interdepartmental collaboration. 7. Cost-Effective – You need a high-value, low-cost alternative to a full-time CMO and someone to give honest feedback about your marketing. And sometimes you need the right woman for the job. Website | www.mezzocmo.com Email | mezzocmo@gmail.com Scheduling Calendar | https://calendly.com/christinacravens