chapter42.com is digital optimisation consultancy outlet of Roy. It focuses on search engine optimisation (SEO), digital strategy, a/b testing, conversion optimisation and web analytics. A background in User and Customer experience, interaction design and conversion optimisation ensures that I'm capable of creating web pages that attract traffic that converts from users into sales. One of my USP's is being fast and thinking of ideas outside the box in the world of digital marketing, but I rather see you looking at my personal recommendations, so you can see what other people think of me.