The Digital College Network is North America's largest collegiate digital network reaching more than 6 million college students, faculty and alumni every month in 300+ bookstores across the United States, making DCN the most effective way to reach the 18-24 demographic in North America. DCN delivers broadcast quality programming, advertising, and unique messaging via LCD screens mounted at the point of purchase. In partnership with Follett Higher Education Group (www.fheg.follett.com) and Nebraska Book Company (http://www.nebook.com/), DCN reaches students, faculty, and alumni in a "narrowcasting" format with an efficient and highly effective program of rotating ads and messages that can be tailored to each individual location.